Fractional CMO and Marketing Consultant
Strategic marketing expertise with hands-on support to grow your business.
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Marketing services for early-stage and beyond.
Andrea Cheney provides strategic marketing support including strategy development, marketing advisory, and fractional chief marketing officer (CMO) services, as well as hands-on support for businesses of various sizes and stages, across a range of industries from healthcare to technology.
Bringing 20 years of marketing experience to your business.
Andrea Cheney is a healthcare marketing leader with two decades of experience. She has built and led marketing organizations for startups and growth-stage organizations, as well as worked as a marketing executive at Fidelity. Now, she helps businesses–like yours–grow.
What others are saying
"I recommend Andrea to anyone who needs marketing support. She is highly detailed oriented, well versed in her craft, takes direction impeccably, but can work autonomously. She is an asset to any team."
"Andrea brings innovation, drive and creativity to everything she does and failure is not in her vocabulary. She is always a true professional and will do whatever it takes to get the job done."
"Andrea possesses the kind of strategic vision that can't be taught or learned. Her skill set overlaps with mine in a number of key areas, yet for important projects, I always consult with her on how best to proceed."
"Andrea is a smart and confident marketer, with strong design sensibilities who deftly knows the business of business. Her vast experience makes her a walking knowledge base, yet she is always ready and happy to nurture new strategies and marketing concepts."
How we'll work together
Every business has unique challenges, goals, and market dynamics, which is why I tailor my approach to fit your specific needs. While each client engagement is different, I typically follow a proven framework that ensures we build a strong foundation before moving into strategic execution. This process has helped companies across industries clarify their marketing direction, optimize their efforts, and achieve measurable growth.
Step 1: Discovery & Assessment
I start with a comprehensive review of your current marketing efforts, analyzing your website, campaigns, customer journey, competitive landscape, and more to identify gaps and opportunities.
Step 2: Strategic Audit Report
You'll receive a detailed audit report highlighting key findings, prioritized recommendations, and a roadmap for improving your marketing performance and ROI.
Step 3: Strategy Development
I develop a customized marketing strategy aligned with your business goals, including channel selection, messaging framework, and tactical implementation plans.
Step 4: Implementation & Optimization
We execute the strategy through hands-on management, content creation, and system setup, with continuous monitoring and optimization based on performance data.
Step 5: Ongoing Partnership
As your fractional CMO, I provide ongoing strategic guidance, team leadership, and performance tracking to ensure sustained growth and marketing success.
Investment in our partnership
I work with a select number of clients at any given time, allowing me to provide the focused attention and strategic depth that drives meaningful results. My engagements are outcome-based partnerships, not hourly consulting arrangements; you're investing in measurable growth and market impact, not time tracking.
Partnerships typically begin at $7,500/month and scale based on scope, complexity, and growth objectives. Because I'm selective about the clients I work with, I focus on businesses that are ready to invest seriously in their marketing transformation and committed to implementing strategic recommendations.
If you're looking for quick fixes or budget-conscious solutions, this is not the right fit. However, if you're ready to make an investment in strategic marketing leadership that delivers real business outcomes, let's discuss how we can work together.
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