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Strategic Support
Andrea Cheney has provided strategic marketing support to organizations of all sizes and stages. Learn more about our strategic marketing services:
Marketing Strategy and Plan Development
Is your marketing strategy ineffective (or non-existent)? Maybe you need a quarterly or annual strategic marketing plan to support your business goals. Andrea Cheney can develop an effective marketing strategy with an actionable plan to drive business growth, beginning with competitive and industry research and creation of personas and targeted, strategic messaging.
Marketing Audit
Not sure if you need a strategy developed? Andrea Cheney can provide an audit of your existing marketing activities to determine what's working and what's not, and provide recommendations.
Strategic Marketing Consulting & Advisory
Need an expert marketing strategist to provide guidance for a specific growth challenge or to be a go-to resource whenever you have a marketing question? Andrea Cheney provides advisory support for one-year engagements and consulting support tailored to your needs.
Fractional Chief Marketing Officer or Interim CMO
Andrea Cheney has provided marketing leadership for many companies, building marketing organizations, hiring and managing teams, developing plans and budgets, determining which resources, tools, and tech stack is needed at which stage, and more. CMO services are available for a minimum six-month engagement.
Content Development (a.ka. Copywriting)
A marketing strategy is only as good as the content that supports it. Andrea Cheney has 20 years of experience as a marketing communicator, and enjoys creating high-quality content.
Social media content
Want to reach your consumer or B2B audience on social media but not sure what to say? Andrea Cheney can create content for your LinkedIn, Facebook, Instagram, and Twitter accounts. We offer LinkedIn ghostwriting for individuals, as well. And Andrea works with a network of talented graphic designers, video creators, and editors who can produce beautiful social media graphics and videos/Reels based on Andrea's creative direction.
Email content
Whether you want a monthly newsletter, welcome or onboarding emails, or content to nurture your email subscribers, we can craft high-quality email messaging, that is on-brand and targeted to your audience(s).
Web, blog, and long-form content
In a world of AI-generated content, we take a human approach to creating and optimizing content for your website, blog, and marketing and sales-enablement materials. Andrea Cheney creates all copy and messaging from scratch; no AI here!
Hands-on Marketing Support
Somewhere between the high-level strategy and the content that is produced, sits hands-on marketing management and implementation.
Email marketing management
From developing your email marketing strategy, to selecting and implementing your email marketing platform, to creating email automations, and developing your email content, we can support any or all of your email marketing needs.
Social media management
Connect with your audience where they are–on social media. We can develop your social media strategy, set up and optimize your social media accounts, create your social media–and overall marketing–calendar, and create engaging posts that connect with your consumer or B2B audience.
Marketing Education
Whether in a group setting or one-on-one, Andrea Cheney can work with your and/or your team to expand your marketing knowledge or help work through a challenge.
Workshops and Speaking Engagements
Looking to level-up your team's marketing knowledge? Andrea Cheney offers in-person workshops in New England and is available for speaking engagements on a range of marketing topics.
Coaching
Whether you are a marketing professional who is stuck with some aspect of your career or struggling with something in your current role; or are a CEO, founder, or business leader who is finding it challenging to get alignment with your marketing leader or you want a coach to provide strategic guidance as you build out your marketing function, Andrea Cheney can work with you one-on-one to provide marketing coaching. Learn more.
CEO/CMO Alignment
Guided sessions for CEOs or founders and their marketing leader to align for success. It's not uncommon for a CEO and their CMO to encounter times of misalignment. And it's no surprise CMOs have the highest turnover in the C-Suite. Andrea Cheney works with both executives, together, to get to a place of understanding and alignment.
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