Fractional Marketing Leadership Services

Strategic marketing for businesses making a difference.

I work with healthcare and purpose-driven organizations that have outgrown "patchwork" marketing but aren't ready to hire a full-time marketing leader.

You get senior-level marketing strategy and leadership, without the full-time salary.

What I Do

I step in as your Fractional Head of Marketing to build the marketing infrastructure your business needs to grow predictably.

This includes:

Strategy & Foundation

• Defining (or refining) your ICP and buyer personas

• Competitive positioning and messaging

• Marketing roadmap aligned to revenue goals

• Channel strategy and budget allocation

Infrastructure & Process

• Marketing tech stack optimization

• Customer journey mapping and conversion analysis

• Content strategy and editorial planning

• Team workflows and documentation

Execution & Optimization

• Campaign planning and management

• Performance tracking and KPI dashboards

• Team coaching and capability building

• Vendor/agency management

I work 10-20 hours per week, typically for 3-6 months. Some clients keep me on retainer after the initial engagement. Some transition to a full-time hire once the foundation is built.

This Is For You If:

• You're a healthcare or purpose-driven business doing $3M-$35M in revenue (or you're early-stage but well-funded)

• You've grown beyond founder-led sales but marketing hasn't kept pace

• You have a real marketing budget (not looking for $2K/month miracles)

• You've outgrown patchwork tactics—random campaigns, inconsistent messaging, no clear strategy

• You need strategic leadership, not just another pair of hands

• You're ready to invest in marketing that actually drives revenue

This Is NOT For You If:

• You're looking for execution only

• You need a full-time, in-house team member

• You have less than $50K annually to invest in marketing

• You already have a VP of Marketing, Head of Marketing, or CMO in place

• You're bootstrapped and hoping marketing will be cheap

• You haven't found product-market fit yet

How It Works

1. Discovery Call We'll talk about where you are, where you want to be, and whether fractional leadership is the right fit.

2. Tailored Engagement Every business is different. I'll propose a scope and timeline based on your specific gaps and goals.

3. Strategic Partnership I integrate with your team, work alongside you (founder/CEO), and build marketing that works–with or without me.

Let's Talk

If this sounds like what your business needs, let's have a conversation.