Book your Marketing Foundation Sprint now to have your 90-day plan delivered by Jan 1!
Strategic marketing for businesses making a difference.
I work with healthcare and purpose-driven organizations that have outgrown "patchwork" marketing but aren't ready to hire a full-time marketing leader.
You get senior-level marketing strategy and leadership, without the full-time salary.
I step in as your Fractional Head of Marketing to build the marketing infrastructure your business needs to grow predictably.
This includes:
Strategy & Foundation
Defining (or refining) your ICP and buyer personas
Competitive positioning and messaging
Marketing roadmap aligned to revenue goals
Channel strategy and budget allocation
Infrastructure & Process
Marketing tech stack optimization
Customer journey mapping and conversion analysis
Content strategy and editorial planning
Team workflows and documentation
Execution & Optimization
Campaign planning and management
Performance tracking and KPI dashboards
Team coaching and capability building
Vendor/agency management
I work 10-20 hours per week, typically for 3-6 months. Some clients keep me on retainer after the initial engagement. Some transition to a full-time hire once the foundation is built.
You're a healthcare or purpose-driven business doing $3M-$35M in revenue (or you're early-stage but well-funded)
You've grown beyond founder-led sales but marketing hasn't kept pace
You have a real marketing budget (not looking for $2K/month miracles)
You've outgrown patchwork tactics—random campaigns, inconsistent messaging, no clear strategy
You need strategic leadership, not just another pair of hands
You're ready to invest in marketing that actually drives revenue
You're looking for execution only
You need a full-time, in-house team member
You have less than $50K annually to invest in marketing
You already have a VP of Marketing, Head of Marketing, or CMO in place
You're bootstrapped and hoping marketing will be cheap
You haven't found product-market fit yet
1. Discovery Call We'll talk about where you are, where you want to be, and whether fractional leadership is the right fit.
2. Tailored Engagement Every business is different. I'll propose a scope and timeline based on your specific gaps and goals.
3. Strategic Partnership I integrate with your team, work alongside you (founder/CEO), and build marketing that works–with or without me.
If this sounds like what your business needs, let's have a conversation.